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CASES
Using imagination to touch the hearts and minds of your audience
Sakura SmartConnect – welcome S.A.R.A.
Sakura introduces the SmartConnect "Cobolt" arm, advancing histopathology automation to enhance lab efficiency. Amid pandemic challenges, the campaign introduced S.A.R.A. (Sakura's Autonomous Robotic Assistant) to humanize technology. This strategy balances innovation with personal engagement, preserving the human connection while improving processes. The approach not only showcases the arm's benefits but also positions technology as a supportive ally in healthcare.
Takeda - redefining IBD patient portal
Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.
Pfizer - bringing relevant stories to patients
In collaboration with Pfizer, we embarked on a transformative journey to reshape healthcare storytelling for both consumers and health professionals. Our focus was on humanizing narratives, employing evocative videos and photographs from diverse societal facets. The revamped Pfizer.nl website elegantly merges modern design with Pfizer's brand essence, offering stories that resonate deeply, enhanced by poignant, emotion-driven imagery.
BD - crafting the story of automated microbiology
In collaboration with BD, we embraced a departure from conventional medical device marketing by introducing emotionally authentic storytelling. This innovative approach not only heightened brand awareness but also set new industry standards for imaginative communication, transforming feature-driven communication into emotional storytelling.
Livanova - revamping a leading brand
Essenz Perfusion System transforms perfusionists into essential contributors for better patient outcomes. Our campaign captures the connection between metrics, technology, and data, unveiling wisdom for optimal surgical conditions. A unique design celebrates revolutionary technology, showcasing Livnova's innovation in healthcare.
Novartis - crafting the story of axSpA
With this project, our goal was to heighten awareness of axSpA (axial spondyloarthritis) among both back pain patients and general practitioners, promoting increased referrals of potentially affected patients to rheumatologists. To achieve this, we embarked on a journey to capture authentic patient experiences and translate them into visually compelling art and deeply moving narratives that resonated with people seeking information about back pain.
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J&J Vision - A singular view on diverse needs
J&J Vision - A singular view on diverse needs
branding and positioning a platform
J&J Vision - A singular view on diverse needs
Johnson & Johnson Vision's rebranding initiative aimed to unify their extensive portfolio under one digital roof, enhancing accessibility to their products and eye health resources. This endeavor created a single platform that addresses the needs of professionals and consumers alike, emphasizing the universal importance of sight. By interweaving diverse brand narratives into one cohesive story, the new website spotlights human-centric innovation, serving as a comprehensive hub for eye health education and engagement. The campaign, enriched by real-life stories, elevates the brand’s commitment to improving vision for people worldwide.
argenx - rebranding a rising global player
We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.