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True north
From product
to purpose thinking
It will be important to communicate in a way that is understandable and relevant for all stakeholders and target groups. The way of communicating up to now has been very scientific but we need to simplify and transform this message. Making the benefits and what’s in it for me clear for every group.
When a brand stays true to their core, it’s easier to create a strong following base.
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Ideation
New ground.
New standard.
Safer food.
Better planet.
Building on Biotalys' initial list of names, our primary task had been to transform these ideas into a compelling brand, anchored by a resonant brand narrative. The ensuing story was: "For those who had been searching for sustainable methods to produce safe, nourishing food, breaking away from traditional practices was crucial. Biotalys, with its advanced bio-tech platform, had redefined the standard chemical practices.
By returning to foundational principles, they had employed innovative protein-based bio controls to address pests and diseases, all while ensuring environmental protection. Their holistic strategy had ensured safety across the entire food life cycle, from farm to the very fork.
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Creation
Transforming Vision into Market-Ready Reality
Building from Biotalys' shortlist of names, we collaborated in finalizing their new identity. We crafted and visualized an all-encompassing brand package. This encompassed designing their logo, sculpting a distinct corporate identity replete with fonts, colors, and evocative visuals, and creating a concise brand animation that embodies their mission. Alongside these branding elements, we designed and developed their website. This comprehensive branding and digital strategy, from logo creation to website development, fortified Biotalys' market introduction, enabling them to communicate as a distinguished and reliable contender in the industry.
Deliverables
Logo design
Brand design
Website design
Website development
Product launch film
Creative ads
Social media ads
Brochures
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Access to content that is appropriately adapted on any device greatly improves the user experience.
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Activation
Driving traffic to increase awareness
To align with Biotalys' market introduction, we prioritized making their website easily accessible to all, ensuring seamless user experience. Additionally, recognizing the unique needs of investors during the IPO phase, we integrated a dedicated login feature for them. This strategic approach ensured that both general visitors and potential investors were catered to effectively, facilitating smooth interactions with the brand online.
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Our imagination at work
This project with Biotalys truly resonated with our team's passion for purpose-driven endeavors. It's one of those rare collaborations where every element seamlessly aligned, leading to a harmonious blend of clean, fresh design and storytelling. We maintained a balance, anchoring creativity with scientific precision. Above all, we genuinely hope our contributions assist Biotalys in their noble mission to revolutionize food protection. Our team thrives on and cherishes such impactful projects that aim to make a difference.
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“Norvell Jefferson helped us manage the project of the complete rebranding from A to Z , the new messaging, elevator pitch and positioning exceeded all expectations. The creative team did a fantastic job creating the look & feel of the logo, website and all our marcom materials.”
- Biotalys